This measure is divided into three phases. Phase 1 – Identifying the scientific or technical potential of a new SME idea and commercial potential (conceptual proof) to develop an innovation project. Phase 2 – Perform demonstration activities (for research, prototype, development studies, design, testing of innovative processes, products and services, validation, validation of results, etc.) and placing on the market, encouraging the involvement of end users or potential customers. In the first phase, there is an opportunity to get € 50,000 in funding for a feasibility study and business plan. With the second stage, there is a chance to get $ 0.5 million. – 2.5 million EUR funding for innovation / product development and market uptake. Both stages are focused on innovative products and their preparation for commercialization. The third stage provides free business advice.